MFM and Hort360: Growing Sustainability, Protecting the Reef
MFM is proud to share our ongoing journey with Hort360, the leading best management practice (BMP) framework for Australia’s horticulture industry, developed by Growcom.
Our involvement in Hort360 reflects our long-term commitment to sustainable farming and environmental stewardship, and demonstrates how we continue to improve and innovate in an evolving industry.
🌱 What is Hort360?
Hort360 is a comprehensive tool that helps growers assess and improve their environmental and sustainability practices. Covering key areas like water use, soil health, biodiversity, and energy efficiency, the framework supports smarter, more resilient farming systems.
For MFM, it’s not just a checklist—it’s a guide for real-world action.
🌿 How We’re Using Hort360 to Drive Improvement
Through the Hort360 process, we’ve made significant progress in:
- Water Efficiency: Installing advanced irrigation systems that reduce water usage while boosting crop health and yield.
- Soil Health: Implementing regenerative practices that improve fertility, minimise erosion, and increase carbon storage.
- Pest & Disease Management: Using integrated pest management (IPM) strategies to lower chemical input reliance.
- Biodiversity: Enhancing on-farm ecosystems by maintaining habitats for beneficial insects and wildlife.
These practices not only protect our environment but also support the long-term viability of our orchards.
🛡️ Recognised for Responsibility
Following Hort360’s guidelines helps us maintain compliance with environmental regulations and supports our reputation as an industry leader in sustainability. Our efforts have been recognised across the macadamia sector.
🐠 Our Commitment to the Reef: Becoming Reef Certified
Horticulture has a vital role in reducing runoff and protecting the Great Barrier Reef. Through Hort360, MFM is actively working toward Reef Certification —a crucial step in safeguarding water quality.
Our goals include:
- Reducing pollutants such as sediment, nutrients, and pesticides from leaving farms.
- Demonstrating environmental responsibility and industry leadership.
- Contributing to the long-term resilience of the Great Barrier Reef.
💧 Why This Matters
The health of the Great Barrier Reef is directly linked to what happens on land. By maintaining groundcover, using precision agtech, and monitoring our inputs, we help reduce runoff and improve water quality.
MFM’s work contributes to a broader industry movement—one where macadamia growers lead the way in best practice and sustainability.
🌏 Looking Ahead: Leading by Example
MFM encourages other growers to consider Reef Certification through Hort360. It’s more than a badge—it’s a strategic move toward:
- Continuous improvement
- Environmental recognition
- Potential price premiums for Reef Certified produce
As an industry, we have a unique opportunity to show that sustainable horticulture can drive both environmental and commercial outcomes.
✅ Learn More
- 🔗 Hort360 – Growcom
- 🔗 Macadamias in Focus – Growcom
- 📽️ Video: MFM’s long history of protecting the Reef, in partnership with Queensland Fruit & Vegetable Growers
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